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Advancement is a strategic, integrated method of managing relationship to increase understanding and support among an educational institution's key constituents. University advancement is responsible for creating awareness, building relationship and generating support for NED teaching, research, and public service mission. This is accomplished by incorporating strategic communication, marketing, alumni relations, community and government relations, development and resource planning and administration. These centres of excellence provides a bridge between the university and community enabling vibrant partnerships.

UA & FA seeks to help the students, faculty, staff, alumni and friends of the University to have pride and satisfaction in having connections to the University – today, tomorrow and in fact for a lifetime.